Being data-driven in organizations is a bigger challenge than it is made out to be. For managers to suspend judgement and make decisions that are informed by facts and data is hard, even in this age of Big Data. I was spurred by a set of tweets I posted, to think through this subject. Decision […]Read more "“Small Data”and Being Data-Driven"
Data analytics and statistics aren’t historically associated with the strategic decisions that leaders take in small and medium sized businesses. Data analytics has for some years been used in larger organizations and organizations with larger user bases are also benefiting from this, thanks to the use of big data to drive consumer and business insight in […]Read more "Data and Strategy for Small and Medium Organizations"